Gaya APA

(et.al), B, M. et al (1988). Essential of Media Palnning; a marketing viewpoint . Illionis: NTC Busienss Book.

Gaya MLA

(et.al), BARBAN,Arnold, M. et al. "Essential of Media Palnning; a marketing viewpoint". Illionis: NTC Busienss Book, 1988. Text.