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Analisis Strategi Marketing Mix melalui Media Sosial Shopee dan TikTok untuk Meningkatkan Penjualan Baut Titanium (Studi Kasus: CV. Laser Visor Indonesia)

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This study aims to analyze the marketing mix strategy of CV. Laser Visor Indonesia in increasing
titanium bolt sales through Shopee and TikTok. The research is motivated by intense
competition in the automotive industry and the growing trend of digital marketing. A descriptive
qualitative method was applied, with data collected through observation, interviews, and
documentation involving six informants from the company, consumers, and academics. The
findings reveal that creative visual content on TikTok, combined with Shopee’s promotional
features such as discounts, product bundling, and flash sales, effectively boosts sales. The
product’s appeal, supported by anodized designs, varied colors, attractive packaging, and fast
distribution, strengthens consumer trust and loyalty. Overall, the integration of visual
promotional strategies with digital distribution has proven effective in expanding market reach.
These results can serve as a reference for MSMEs to develop adaptive and competitive
promotional strategies in the digital era.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Jakarta : JURNAL ADMINISTRASI BISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing Mix Strategy, Shopee, TikTok, Social Med

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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