Gaya APA
Lancaster, G., Massingham, L. (2011).
Essentials of Marketing Management; Geoff Lancaster and Lester Massingham .
Canada:
Routledge.
Gaya MLA
Lancaster, Geoff., Massingham, Lester.
"Essentials of Marketing Management; Geoff Lancaster and Lester Massingham".
Canada:
Routledge,
2011.
Text.