Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue Ocean Strategy; How To Create Uncontested Market Space and Make the Competition Irrelevant . Boston: Harvad Business Review Press.

Gaya MLA

Kim, W, Chan., Mauborgne, Renee. "Blue Ocean Strategy; How To Create Uncontested Market Space and Make the Competition Irrelevant". Boston: Harvad Business Review Press, 2015. Text.