Gaya APA

Arens, W, F. et al (2011). Contamporary Advertising And Integrated Marketing Communications - 13th Edisi (13). New York: Mc Grow Hill.

Gaya MLA

Arens, William, F. et al. "Contamporary Advertising And Integrated Marketing Communications - 13th Edisi". 13 New York: Mc Grow Hill, 2011. Text.