Gaya APA

Kotler, P., Armstrong, G. (1996). Dasar-dasar pemasaran.ed.V.Jil.1 ; Principal Of Marketing 7e . Jakarta: PT. Prehallindo.

Gaya MLA

Kotler, Philip., Armstrong, Gary. "Dasar-dasar pemasaran.ed.V.Jil.1 ; Principal Of Marketing 7e". Jakarta: PT. Prehallindo, 1996. Text.